Certain love stories are timeless, and so, they are retold across generations. In the latest example, storytellers Imtiaz Ali and Ekta Kapoor have revisited the tale of 'Laila Majnu', to give it a contemporary touch. Imtiaz has written the story and co-written the screenplay of the movie, set in modern-day Kashmir. It launches a set of newcomer actors, who were handpicked and groomed by Imtiaz after several auditions. The film also marks his brother, Sajid Ali’s directorial debut.