Royal Enfield launches new range of Thunderbird, bookings open

New Delhi: Niche bike maker Royal Enfield on Wednesday launched a new range of its popular model Thunderbird—Thunderbird 500X and Thunderbird 350X—priced at Rs1,98,878 and Rs1,56,849 (ex-showroom Delhi), respectively.

Powered by a single cylinder, air cooled 499cc engine, the Thunderbird 500X generates 41.3 Nm torque at 4000 rpm. Thunderbird 350X, on the other hand, comes with a single cylinder, air cooled, twinspark, 346cc engine which generates a maximum torque of 28 Nm at 4000 rpm.

“The key selling point is that these are thunderbirds with a custom inspired look as a lot of people buy thunderbird and further customise it. We have now given an already customised bike to a certain level,” Royal Enfield president Rudratej Singh told PTI.

He further said, the whole objective is to inject fresh thinking into the thunderbird range which has become a definite choice for some section of people. The two-wheeler division of Eicher Motors had launched Thunderbird in 2002 popularly known as highway cruiser and the new launches are factory-built customised bikes with a blacked out theme.

“Specifically, we have a target with regard to how many test rides we give and how many people visit our stores for thunderbird,” Singh said. With regard to exports, he said the focus first will be in India and then these bikes will be made available wherever thunderbird is present across the world.

“First we’ll make sure our distribution reach in India is full but very soon in a few months we will be splitting into places where thunderbird in other markets is available,” he said.

Bookings have been opened from today at Royal Enfield stores across major cities.



Related news

Don’t Miss

Congress plenary authorises Rahul to constitute CWC
Shocking..Cheating mafia created 600 Munnabhais in UP
Zabrdast..Rekha writes emotional letter to Amitabh Bachchan's bahu, don't miss
Baby Donald Trump is setting internet on fire..In PICS
Congress blows the bugle: Will go for coalition in 2019
HURRY: Now buy Samsung Galaxy S9, S9 Plus in just Rs 9900
Vidarbha clinch Irani Cup title for 1st time
Read: What happened to Demonetised Rs 1000, Rs 500 currency notes!
Exam paper pops question on Virat Kohli
Shashi Kapoor's three children: Know where they are now
Messi makes a shocking confession
Sunil Grover says this to Kapil Sharma for his upcoming show
BJP, RSS like Kauravas, designed to fight for power: Rahul
Three AIIMS doctors killed on Yamuna Expressway
Big chance to secure these Govt jobs; Salary is Rs 50,500
This Goddess is worshiped on the first day of Navratri
Economy in hands of ignorant, incompetent policy makers: Congress
Voting underway in Russia's presidential election
Demonetization was a greatest lie: Chidambaram
Try these tips to deck up in the best outfits this Navratri
Manmohan says Modi resorting to 'jumla' over farm income
Jammu govt doctor sacked over Facebook post
Modi pursuing personalised foreign policy bereft of direction: Congress
542 JOBS for junior executive officers; Monthly income Rs 1,40,000
Watch: BJP red faced as Katiyar says Ram Temple needs one more sacrifice
These 8 things will keep your stomach calm
Modi wishes people on Navaratri
Five civilians killed in Pakistan firing on LoC
Anti-Modi front..Raj Thackeray will tie up with Sharad Pawar?
Amit Shah defends Yogi despite Gorakhpur defeat

Most Recent

Most Popular