SRK will star in this Kabir Khan's CRUCIAL campaign



Dubai, Jan 13: Director Kabir Khan, who has helmed a campaign featuring Shah Rukh Khan, says he has always aspired to work with the superstar.



Dubai's Department of Tourism and Commerce Marketing (Dubai Tourism) revealed the first short film of "2.0 #BeMyGuest" campaign on Saturday. It is the first-ever collaboration between Shah Rukh and Kabir.



"I have always aspired to work with Shah Rukh, the charisma he brings to every shot is admirable, while Dubai has been one of my favourite cities to visit. In these films, we have done our best to capture the essence of Dubai, from its stunning locations to its welcoming hospitality," Kabir said in a statement. 



The mini-series has been shot across iconic locations in the city, including LEGOLAND Dubai and Bollywood Parks Dubai.



"Last year I invited my fans around the world to 'Be My Guest' while giving them a glimpse into my Dubai, as part of this exciting partnership with Dubai Tourism. 



"This year, along with one of Bollywood's most recognised directors, Kabir Khan, we are taking that partnership further to exploring new places and attractions but with the signature essence of Dubai that truly makes it a place where every visitor can feel like they belong to even greater heights," said SRK, who loves the "amazing city".



Conceptualised with the aim to strengthen the connection and cultural links between Dubai and the subcontinent, the video underlines the importance of audiences from the subcontinent and the vast diaspora as the top source markets for inbound and repeat visitation to the emirate. 



Issam Kazim, CEO, Dubai's Corporation for Tourism and Commerce Marketing (DCTCM), said: "There is no one quite like him (SRK) - with his charisma, global appeal, and most importantly because he truly considers Dubai to be his second home and shares so many similarities with what Dubai stands for."



"We are also very pleased to work with Kabir Khan for the first time, as he has brought to life Dubai's extensive tourism proposition, while weaving in Shah Rukh's unique relationship with the city."

 

Don’t Miss

Get Padmaavat tickets at 50% discount here
10 Points: Modi impresses one and all, tells everyone to come to India for wealth, wellness
Cabello's 'Camila' tops Billboard music charts
Perry, Klum celebrate Minnie Mouse's Walk of Fame Star honour
Veteran actress Mumtaz's daughter is sizzling hot and serene at the same time
My daughter is my latest project: Soha Ali Khan
Live: Come to India if you want wellness and wealth: PM Modi
Irfan Khan's 'Karwaan' to release on June 1
Ryan Reynolds to develop film on Clue game
Ali Zafar urges CCTV cameras installation in madrasas
Priyanka Chopra at Oscars, will do this...
Petrol, diesel prices at highest level, oil ministry seeks excise duty cuts
Kangana touches Karan Johar's feet...Pleads SORRY?
Owaisi roars: If 4% Rajputs can fight Padmavat why 14% Muslims can't fight for Shariyat?
Porn star makes Deepika sleepless
Deepika surrounded by frenzied mob as she visits Siddhivinayak ahead of Padmavat release
10 rapes in 10 days in Haryana leaves BJP CM red faced
Irrfan poses with Denman, Kelly
Disqualified AAP MLAs move Delhi High Court
Dakota Fanning doesn't touch her brows
PM Modi bringing BIG jobs from Davos, meets CEOs of top global companies
When Bollywood Superstar Shah Rukh Khan has a 'Fan Moment'
Sunny Leone sets the stage on fire, audience goes MAD
Relief for Padmavat: Film will be released everywhere, SC scolds state governments
Anandiben sworn in as the new governor of Madhya Pradesh
Now Hardik Patel jumps into Padmavat Row; is against the film
Some truce between Bhansali-Karni Sena: Will Karni Sena watch Padmavat?
Shattering Records: Sensex reaches 36,004, up by 206; Nifty at 11,025
Swiss President Alain Berset welcoming Modi with a warm-handshake is a tell-all tale
AAP busy in by polls=No development in Delhi, Kejriwal blames BJP

Most Recent

Most Popular